IQIYI, Inc. Deepens International Partnership with Dolby
July 27, 2021 at 03:30 am EDT
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iQIYI, Inc. announced to bring Dolby Vision and Dolby Atmos to iQIYI's international app available in 191 countries across Southeast Asia, Middle East and North America. This is part of iQIYI's ongoing momentum as it grows its appeal to international audiences. Dolby Vision boasts ultra-vivid imaging — incredible brightness, contrast, colour, and details that bring movies to life. Dolby Atmos immerses in favorite entertainment with sound that moves all around with breathtaking realism. iQIYI International VIP paid subscribers in both Standard and Premium tiers with compatible devices can now enjoy acclaimed Asian content with unparalleled audio and video, from the comfort of their homes and on-the-go. More shows with Dolby Atmos and Dolby Vision will be updated in iQIYI International's growing library of content over the next few months. This announcement follows the launch of Uni-Icon Entertainment. It aims to give the region a foothold in one of the world's best entertainment markets and turn them into household names.
Dolby Laboratories, Inc. is engaged in designing and manufacturing of audio and imaging hardware and software products for the cinema, television, broadcast and entertainment industries. The Company's products are used in content creation, distribution and playback to enhance image and sound quality and improve transmission and playback. Its cinema imaging products include digital cinema servers used to load, store, decrypt, decode, watermark, and playback digital film files for presentation on digital cinema projectors and software used to encrypt, encode and package digital media files for distribution. Its cinema audio products include cinema processors, amplifiers and loudspeakers used to decode, render, and optimally play back digital cinema soundtracks, including those using Dolby Atmos. The Company's other products include three dimensional glasses and kits, broadcast hardware and software. Its technology includes Dolby Atmos, Dolby TrueHD, Dolby Vision and Dolby Digital Plus.
DOLBY LABORATORIES, INC. 
