DraftKings Inc. revealed plans to launch DraftKings Marketplace, a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. Once launched, millions of customers will have the ability to seamlessly buy, sell and trade digital collectibles across sports, entertainment and culture using their existing DraftKings account. Additionally, as part of a new strategic relationship, DraftKings Marketplace will also be the exclusive distributor of NFT content from NFT platform Autograph, which leverages official licensing of prominent athletes and celebrities to provide a wide array of digital collectibles. The initial drops on DraftKings Marketplace for USD purchase will be the “Pre-Season Access” collection, which will showcase NFTs of legendary athletes from Autograph’s roster of talent and partners while also giving fans a chance to obtain preferred access to future releases. DraftKings Marketplace will also serve as a secondary-sale platform where users can buy, sell and trade digital collectibles bought within the marketplace community. Autograph’s esteemed advisory board will help design custom NFTs exclusively for Autograph that will begin rolling out later this summer via DraftKings Marketplace drops. While DraftKings Marketplace will be the exclusive purveyor of sports NFTs from Autograph, the collaboration may eventually branch into other verticals like entertainment, lifestyle and culture. Autograph recently teamed up with Lionsgate, to derive NFT content from iconic films and television series with a portfolio that ranges across The Hunger Games, Rambo IV & V, Dirty Dancing, Blair Witch, Mad Men, John Wick, The Divergent Series, The Expendables, The Twilight Saga and other fan favorites.