Dynatrace : named Innovative Marketing Partner of the Year by Red Hat

We talk a lot about how2020 changedorganizations across all industries, particularly within the IT market. Digital transformationwas especially critical as organizations lookedto support the rising demand for digital services. While these digital transformations were accelerating, it wasn't just technology and IT teamsleading the charge. Marketing teams also needed to pivot to create content that would address the complexities of the market's speed to transform and offer solutions to help customers and prospectsrise to the challenge.

This iswhywe at Dynatrace are so honored to be recognized as Red Hat's 'Innovative Marketing Partner' of the year. Over the course of this challenging year, our team built upon our long-standingrelationship with Red Hat and aligned to develop content and marketing campaigns that addressed the complexities of digital transformation, while also providing solutions from both Dynatraceand Red Hat to ease this complexity.

Dynatrace brings unparalleled observability, automation,and intelligence, allin one platform, allowingcustomers to accelerate application workloads to be built or migrated to Red Hat OpenShift. Together, Dynatrace and OpenShift empower organizations with the confidence to accelerate the pace of their software innovation.

As we collaborated with Red Hat to support organizations' digitaltransformationthis past year, we too found ourselves in a position of transformation as the world shiftedfrom in-person events to virtual. While we could have cancelled or not participated in these events, we understood the value of educating organizations that were embarking on dynamic shifts at rapid speed during the pandemic. Red Hat Summit was my first experience with a tradeshow going virtual and our teamat Dynatrace was amazed by how effortless it was to participate and align our marketing efforts with the Red Hat team. As the yearprogressed, we never stopped our marketing alignmentwith Red Hat, from executing our joint go-to-market white paper, many webinars, workshops, and my personal favorite,'Virtual Cocktail Series.' In a world that was anything but normal, it was remarkable how quickly we were able to pivot. The strength of our partnership enabled us to beagileand flexible withour strategy to continue reachingcustomers and prospects, despite the physical distance between us.

Dynatrace looks forward to continuing to strengthen our partnership with Red Hat for many years to come, and we already have some great marketing opportunities slated in 2021, starting with our session at Red Hat Summit, which you can check out here.