East Side Games Group announced the company is working with Jazwares to develop a mobile game based on the popular Squishmallows(R) brand. Since its debut in 2017, the iconic Squishmallows brand features unique collectible plush characters with diverse personalities, a unique design, and ultra soft feel. With more than 2,000 Squishmallows to date, the brand continues to capture fans of all ages, online and in real life, in more than 55 countries.

With the ongoing expansion of the Squishmallows brand into various consumer product categories, and a passionate fan base, Squishmallows will now enter the world of mobile gaming with new and iconic characters from fan favourite squads. As more than 200 million Squishmallows have been sold worldwide, it's no surprise the brand has won awards globally including seven Toy of the Year awards from the Toy Association, as well as the Top-Selling Toy of the Year award and the Top-Selling Toy the Year award by Supercategory in the Plush category in the U.S. and Canada, from NPD (now Circana).