ECMOHO Limited announced that it will increase digital marketing efforts to achieve continuous positive marketing outcomes and profits. ECMOHO has partnered with B2C and B2B companies across industries and sectors to build brands, grow market share and increase loyalty and customer value with the right digital capabilities. ECMOHO has fully participated in Douyin to gain attention of younger audience.

Through short video and live broadcasting, ECMOHO is benefiting from their strong fan base for disseminating health information and science, helping domestic and foreign health brands gain more recognition among young consumer groups, and continuously improving its user conversion rate. ECMOHO entered into cooperation agreement with Vitamin World, pursuant to which ECMOHO will be responsible for the marketing and sales of Vitamin World products on China's top e-commerce websites, JD platform and Tmall. ECMOHO will cater the health needs of consumers in China by providing Vitamin World's premium vitamins, nutritional supplements and herbs at a great value.