edyoutec announced that it has signed a publishing agreement with MAF for the mobile game King Royale. This initially means that Edyoutec, together with MAF, begins a test period with the aim of increasing the monetization of the game. MAF has the opportunity to expose King Royale to its user base of 50 million monthly users.

After a series of successful game updates, King Royale has achieved stronger KPIs and is ready to focus on monetization to further strengthen its presence in the gaming market. The agreement means that MAF markets and evaluates King Royale with the aim of starting a scale-up phase. As long as they act as publisher of King Royale, MAF will take care of all marketing activities for the game.

The parties have agreed on an industry standard revenue split for commission level. The financial scope of the agreement is linked to King Royale's success during the scale-up phase and is influenced by factors such as retention, advertising earnings and the willingness of users to pay. MAF is ranked as one of Europe's fastest growing companies by the Financial Times and has the opportunity to, among other things, expose King Royale to its own user base of 50 million monthly users.