As part of its focus on new markets Ekornes has established a subsidiary in Sydney, Australia. Since 1988 Ekornes has sold Stressless® products in Australia through an importer, and agreement with the importer has been reached regarding the transition phase. In 2008 Ekornes generated sales in Australia worth some NOK 16 million. By establishing a separate subsidiary the company would gain better control of marketing and distribution in what Ekornes described as an interesting market. "Ekornes believe there is potential for further growth in sales of Stressless® products in Australia through the implementation of the market concept that Ekornes work to in Europe and the USA. For further information, please contact CEO Øyvind Tørlen, Tel: +47 9711 1979 This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement. Copyright © Hugin AS 2009. All rights reserved.
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