Electronic Arts Inc. and LaLiga announced they have entered into a one of a kind, multi-year partnership that will allow both parties to deliver groundbreaking experiences for global football fans. Starting in the 2023/2024 season, the partnership between EA SPORTS FC™ and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all logos, graphics, fonts and other visual elements, while also delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.