Else Nutrition Holdings Inc. hired Mr. Avi Markus, Former General Manager at NRG Innovations LLC, as Vice President of Sales Operations, North America. Mr. Markus has over 18 years of experience in leadership roles at Tier 1 Consumer Goods Companies/Retailers (including Unilever & Shoppers Drug Mart, Canada). He also was a founder and held partnership-level positions at numerous Better-for-You food and beverage companies, including Nourishtea organic tea and Beon Energems. In his role, Mr. Markus will lead North American retail expansion, via brokers, distributors and directly with key retailers. Dr. Kayla Bridges, DCN, RD-P, CNSC, FAND, joins the Company as Director of U.S. Clinical & Scientific Affairs.  Dr. Bridges is an Advanced Practice Neonatal Dietitian and Milk Room Coordinator at Beaumont Children's - Royal Oak.  Her leadership experience includes 2020 President for the Michigan Chapter of the American Society for Parenteral and Enteral Nutrition (ASPEN), which was named Chapter of the Year under her leadership. She has served on the Clinical Practice Committee for ASPEN, as well as Publications Chair and newsletter Editor for the Academy of Nutrition and Dietetics'Pediatric Nutrition Practice Group.  A U.S. Logistics Coordinator has also been hired, to streamline logistics and supply, as the Company expands its sales across North America.