Etisalat highlights need for business transformation in the Digital Revolution era

Abu Dhabi, 03 June 2015

Etisalat's participation at the recently concluded Gartner Symposium ITxpo was marked with discussions around making organisations future ready through digital transformation.

During his presentation at the event, Etisalat's Senior Vice President of Digital Solutions ? Francisco Salcedo, re-emphasized Gartner's message on the gradual shift of IT spending moving out of CIO's control and going towards digital business. He highlighted the changing role of CIOs to CDOs and the need for IT and business alignment.

He also stressed upon the importance of businesses evolving digitally in order to meet the rapidly changing and highly customised needs of the digital consumer. Salcedo said, "It is becoming particularly important for businesses to join the digital revolution to provide timely, valuable, radically customised and simple services to consumers wherever they are, and to move to real time operations with Internet of Things (IoT) solutions."

With the "Internet of Me" and "Internet of Things", it is becoming imperative for CIOs to be ready to provide IT as a Service (ITaaS) within the organization as opposed to traditional methods. It is therefore important for CIOs to leverage on flexible, scalable, reliable and secure Cloud services", he added.

"Through trusted partnerships, CIOs can continue to focus on adding value to their businesses, while leveraging on the expertise of a trusted partner like Etisalat which has undergone the Digital Revolution journey", concluded Francisco.

Etisalat provides a comprehensive and integrated enterprise oriented portfolio of digital solutions including cloud platforms (private, public or hybrid), storage and backup, disaster recovery, mobility (Mobile Device Management and Mobile Enterprise Applications Platform), M2M/IOT and security solutions that can be subscribed from a one-stop-shop.

The Gartner Symposium/ITxpo 2015 is the world's most important gathering of CIOs and senior IT executives, providing a strategic view on the trends that shape IT and business. The event in Dubai had more than 500 CIOs and IT leaders in attendance.

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