ENENSYS Technologies S A : speaks at DVB/HbbTV webinar about Implementing standards-based Targeted…
April 23, 2021 at 04:54 am EDT
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On April 28, 2021, ENENSYS participates to the webinar series organized by DVB and HbbTV about the implementation of standards-based Targeted Advertising solution. Nicolas Guyot our AdsReach Product Manager will present the end-to-end Targeted Advertising standard and its implementation. The webinar will focus on the business opportunities and on the steps broadcasters can take to implement the DVB-TA and HbbTV-TA specifications and solutions.
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Agenda
Wednesday 28 April, 15:00-16:00 CEST
Moderators: Emily Dubs (DVB Project) with Jörn Krieger (HbbTV Association)
How has Mediaset prepared for the deployment of standards-based TA in Italy?
Looking forwards
Joe Winograd, Chief Technology Officer, Verance
What advantages will watermarking bring for TA implementers?
Other TA technology advances on the horizon
DVB-TA & DVB-I
Rufael Mekuria, Head of Research & Standardization, Unified Streaming
Extending TA for DVB-I and DVB-DASH
Cooperation with SCTE
Reducing fragmentation
Pascal Jezequel, Global Solutions Architect, Harmonic
Taking steps towards improving interoperability between the new TA solutions for DTT and already deployed (and still standards-based) solutions on STBs, IPTV, OTT, etc.
A future holistic vision
Q&A
You will have an opportunity to post questions for all of our speakers
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Enensys Technologies SA published this content on 23 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 April 2021 08:53:00 UTC.
ENENSYS Technologies S.A. specializes in the design and marketing of innovative professional audio/video broadcasting equipment and software. Under the ENENSYS and TestTree brands, the company offers infrastructure equipment and virtualized software designed to optimize, secure and monetize digital TV networks (terrestrial, IP, etc.) and mobile networks (LTE/4G, 5G, private, etc.), as well as satellite broadcast solutions and test and monitoring equipment intended to control and secure the quality of service (QoS) of audio and video broadcast networks.