The IEEE Broadcast Symposium gather industry experts and practitioners to provide real world experience and technical expertise on broadcast transmission topics. The focus will be on helping the audience benefit from what others have learned solving problems in today's broadcast systems.

This year, ENENSYS Technologies will be present in Washington DC on 14-15 November to participate in the conference program and to discuss innovative solutions to optimize video delivery.

ENENSYS speaks at the 2023 IEEE Broadcast Symposium

Date: November 14, 2023 - 3:40PM

Topic: Perfect Ad Insertion in Broadcast and Broadband Delivery: Challenges, Strategies and Monitoring

This presentation delves into the challenges of a perfect Ad Insertion (DAI) in the broadcast market. DAI allows for targeted ad delivery in digital video streams but faces complexities in integration, related sometime to the SCTE-35 protocol. The broadcast market's diversity in platforms also complicates achieving good DAI.

The paper emphasizes the role of SCTE-35 in real-time ad insertion cue management. It highlights the impact of ad insertion on live content delivery and proposes technical solutions to address associated issues.

The challenges of DAI, like ad splicing errors, can be mitigated through robust SCTE-35 monitoring systems.

In conclusion, successful DAI in the broadcast market relies on integrating SCTE-35 effectively, leveraging advanced technologies, and real-time analytics to optimize ad revenue and improve the viewer experience across broadcast and broadband delivery platforms.

Please request your meeting by filling the form below:

Meeting request
    • Last Name*
    • First Name
    • Email*
    • Company*
    • Job Title
    • Phone
    • Country*
      AndorraUnited Arab EmiratesAfghanistanAntigua and BarbudaAnguillaAlbaniaArmeniaAngolaAntarcticaArgentinaAustriaAustraliaArubaAland IslandsAzerbaijanBosnia and HerzegovinaBarbadosBangladeshBelgiumBurkina FasoBulgariaBahrainBurundiBeninSaint BarthélemyBermudaBrunei DarussalamBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBrazilBahamasBhutanBouvet IslandBotswanaBelarusBelizeCanadaCocos (Keeling) IslandsCongo, the Democratic Republic of theCentral African RepublicCongoSwitzerlandCote d'IvoireCook IslandsChileCameroonChinaColombiaCosta RicaCubaCape VerdeCuraçaoChristmas IslandCyprusCzech RepublicGermanyDjiboutiDenmarkDominicaDominican RepublicAlgeriaEcuadorEstoniaEgyptWestern SaharaEritreaSpainEthiopiaFinlandFijiFalkland Islands (Malvinas)Faroe IslandsFranceGabonUnited KingdomGrenadaGeorgiaFrench GuianaGuernseyGhanaGibraltarGreenlandGambiaGuineaGuadeloupeEquatorial GuineaGreeceSouth Georgia and the South Sandwich IslandsGuatemalaGuinea-BissauGuyanaHeard Island and McDonald IslandsHondurasCroatiaHaitiHungaryIndonesiaIrelandIsraelIsle of ManIndiaBritish Indian Ocean TerritoryIraqIran, Islamic Republic ofIcelandItalyJerseyJamaicaJordanJapanKenyaKyrgyzstanCambodiaKiribatiComorosSaint Kitts and NevisKorea, Democratic People's Republic ofKorea, Republic ofKuwaitCayman IslandsKazakhstanLao People's Democratic RepublicLebanonSaint LuciaLiechtensteinSri LankaLiberiaLesothoLithuaniaLuxembourgLatviaLibyaMoroccoMonacoMoldova, Republic ofMontenegroSaint Martin (French part)MadagascarMacedonia, the former Yugoslav Republic ofMaliMyanmarMongoliaMacaoMartiniqueMauritaniaMontserratMaltaMauritiusMaldivesMalawiMexicoMalaysiaMozambiqueNamibiaNew CaledoniaNigerNorfolk IslandNigeriaNicaraguaNetherlandsNorwayNepalNauruNiueNew ZealandOmanPanamaPeruFrench PolynesiaPapua New GuineaPhilippinesPakistanPolandSaint Pierre and MiquelonPitcairnPalestinePortugalParaguayQatarReunionRomaniaSerbiaRussian FederationRwandaSaudi ArabiaSolomon IslandsSeychellesSudanSwedenSingaporeSaint Helena, Ascension and Tristan da CunhaSloveniaSvalbard and Jan MayenSlovakiaSierra LeoneSan MarinoSenegalSomaliaSurinameSouth SudanSao Tome and PrincipeEl SalvadorSint Maarten (Dutch part)Syrian Arab RepublicSwazilandTurks and Caicos IslandsChadFrench Southern TerritoriesTogoThailandTajikistanTokelauTimor-LesteTurkmenistanTunisiaTongaTurkeyTrinidad and TobagoTuvaluTaiwanTanzania, United Republic ofUkraineUgandaUnited StatesUruguayUzbekistanHoly See (Vatican City State)Saint Vincent and the GrenadinesVenezuela, Bolivarian Republic ofVirgin Islands, BritishVietnamVanuatuWallis and FutunaSamoaYemenMayotteSouth AfricaZambiaZimbabwe
    • Subject
    • Date*
      DD slash MM slash YYYY
    • Time*
  • Comments
    This field is for validation purposes and should be left unchanged.
Send
All news

Attachments

Disclaimer

Enensys Technologies SA published this content on 06 November 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 November 2023 22:42:06 UTC.