ELPEN S.A. has selected the Entersoft CRM & Mobile Sales Force Effectiveness Platform to be incorporated in its everyday business, in order to meet the needs of approximately 240 medical representatives, 20 sales representatives and 50 back-office users. Through this solution, the company will be able to manage more efficiently the visit plans and actual results of all the medical and sales representatives, who will be equipped with Tablets that will enhance their productivity and optimize their focus and direction towards the execution of activities that will guarantee the successful attainment of their goals. Moreover, all the Sales Supervisors (Area, Regional and Sales Managers) will have access to a large number of Reports, Diagrams and Dashboards that will provide invaluable insights in order to better manage their teams and fine tune their strategy and periodic action plan.