Entravision Communications Corporation announced the appointment of Juan Saldívar as its new Chief Digital, Strategy and Accountability Officer. In his new role, Mr. Saldívar will be responsible for overseeing Entravision’s digital business units, corporate strategy and business development and overall business unit reporting and accountability. A current consultant to Entravision, and a member of its Board of Directors since May of 2014, Mr. Saldívar has been an integral part of the company’s efforts to expand its portfolio of exceptional digital assets with creative and programmatic capabilities that meet its global clients’ needs. Notably, Mr. Saldívar played a prominent role in the company’s recent majority investment in Cisneros Interactive, a transaction that has positioned Entravision to become one of the large premier digital advertising companies serving the U.S. Hispanic and Latin American markets in over 21 countries.