EQ Inc. announced new client commitments for data-driven marketing projects totaling more than $6 million for 2022. These upfront agreements surpass those from 2021 by over 50% and have been secured largely due to its immensely successful data analytics and insights tools that are being used and licensed by partners. With an industry leading data-science and software engineering team, EQ has built a proprietary platform and toolsets that allow businesses to better understand their target customers and more effectively drive loyalty, share of wallet, and new customer acquisition.

With more clients leveraging their data and AI tools, EQ increasingly delivers actionable insights and value across multiple verticals and businesses. The early momentum in client commitments, paired with an accelerating pipeline of similar opportunities, positions the company for another highly successful year in 2022.