Esports Technologies has announced the addition of industry veterans Bart Barden and Jason Finch to its leadership team. Barden joins as Chief Operating Officer, bringing more than 25 years of experience in video games, wagering and esports. Previously he was Paddy Power Betfair's U.S. exchange director, where he was part of the launch of the first legal, online fixed-odds betting product in the U.S. Finch, a veteran of real-time analytics, trading, and modeling, will serve as Director of Research and Technology. For the past decade, he has been modeling pricing for esports and US Sports and was Director of Liquidity at the gaming platform Pivit, where he worked on the development of its mobile app and automated pricing system.