Generation Hemp, Inc. and its wholly-owned subsidiary, GENH Halcyon Acquisition, LLC announced that its new Rowdy Rooster Hemp animal bedding line is now available for purchase through Amazon. In efforts to create an environmentally sustainable operation and products, the bedding is created from the hemp hurd byproduct (the woody inner portion of the hemp stalk) that is produced by the Company?s harvested hemp processing operations. The utilization of this byproduct contributes to the Company?s commitment to its ESG program (Environmental, Social, and Corporate Governance) by utilizing the entire plant to offer a compostable, biodegradable, and chemical free bedding product, while adding an additional revenue stream. Favored among consumers, hemp hurd animal bedding is one of the healthiest animal bedding materials, as reported in studies. Hemp hurd bedding is more than twice as absorbent as wood shavings to trap waste, it is low dust, and its natural properties are resistant to bacteria, mold, and pests. All these characteristics combine to make hemp hurd animal bedding superior to traditional bedding materials, and Rowdy Rooster?s ultra-fine milling process results in bedding that is also extremely soft. Predominantly imported to the United States, hemp hurd and fiber products have not been as accessible as other materials, which has limited their market exposure. Generation Hemp seeks to leverage the limited market exposure of hemp hurd and position itself as a leader in the market with hemp hurd made and sold within the United States.