Facebook : 3Q Earnings Slide

FB Earnings Presentation Q3 2021

investor.fb.com

Facebook Daily Active Users (DAUs)

In Millions

		1,734	1,785	1,820	1,845	1,878	1,908	1,930
1,623	1,657
						622
	532	556	583	593	598	613	618
519
627	641	678	699	727	744	760	788	805				Rest of World
	294	305	305	305	308	309	307	308				Asia-Pacific
288				Europe
189	190	195	198	196	195	195	195	196				US & Canada
Q3'19	Q4'19	Q1'20	Q2'20	Q3'20	Q4'20	Q1'21	Q2'21	Q3'21
DAUs/MAUs
Q3'19	Q4'19	Q1'20	Q2'20	Q3'20	Q4'20	Q1'21	Q2'21	Q3'21
66%	66%	67%	66%	66%	66%	66%	66%	66%

Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our Facebook DAUs and MAUs. The numbers for DAUs and MAUs do not include users on Instagram, WhatsApp, or our other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.

2

Facebook Monthly Active Users (MAUs)

In Millions

			2,701	2,740	2,797	2,853	2,895	2,910
		2,603
2,449	2,498
			892	906	921	940	951	949
		851
802	817

1,013	1,038	1,093	1,142	1,166	1,199	1,230	1,265	1,278
											Rest of World
387	394	406	410	413	419	423	420	423			Asia-Pacific
		Europe
247	248	253	256	255	258	259	259	261
		US & Canada
Q3'19	Q4'19	Q1'20	Q2'20	Q3'20	Q4'20	Q1'21	Q2'21	Q3'21

Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our Facebook DAUs and MAUs. The numbers for DAUs and MAUs do not include users on Instagram, WhatsApp, or our other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.

3

Facebook Average Revenue per User (ARPU)

								$53.56	$48.03	$53.01	$52.34
																$16.87		$17.23
	$10.14	$9.27	$10.12	$10.00			$39.63	$2.28	$1.97	$1.44	$2.00						$15.49	$16.50
$7.89											$12.41	$0.45		$0.15
$0.32		$0.17	$0.25			$0.58						$0.36	$0.32
	$0.26			$51.28		$51.58
$0.09							$46.06	$50.34		$0.13
$9.82	$9.01	$9.95	$9.74			$39.04		$16.41	$15.13	$17.08	$16.19
$7.80								$12.28
Q3'20	Q4'20	Q1'21	Q2'21	Q3'21	Q3'20	Q4'20	Q1'21	Q2'21	Q3'21		Q3'20	Q4'20	Q1'21	Q2'21	Q3'21
		Worldwide						US & Canada								Europe
$3.67	$4.05	$3.94	$4.16	$4.30				$2.77	$2.64	$3.05	$3.14
		$0.05			$2.22		$0.02
$0.02	$0.08	$0.04	$0.03			$0.02	$0.02	$0.02
					$0.02
	$3.98	$3.90	$4.13	$4.25			$2.75		$3.02	$3.12
$3.64			$2.20	$2.62						Other
																	Advertising
Q3'20	Q4'20	Q1'21	Q2'21	Q3'21	Q3'20	Q4'20	Q1'21	Q2'21	Q3'21
		Asia-Pacific						Rest of World

Please see Facebook's most recent quarterly or annual report filed with the SEC for the definition of ARPU.

Revenue by Facebook user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregated by geography based on the addresses of our customers.

4

Family Daily Active People (DAP)

In Billions

					2.60	2.72	2.76	2.81
				2.54
			2.47
		2.36
2.20	2.26

Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21

DAP/MAP

Q3'19	Q4'19	Q1'20	Q2'20	Q3'20	Q4'20	Q1'21	Q2'21	Q3'21
78%	78%	79%	79%	79%	79%	79%	79%	79%
We define a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our "Family" of products) who visited at least one of these
Family products through a mobile device application or using a web or mobile browser on a given day.
The numbers for DAP do not include users on our other products unless they would otherwise qualify as DAP based on their other activities on our Family products.
We do not require people to use a common identifier or link their accounts to use multiple products in our Family, and therefore must seek to attribute multiple user accounts within and across products
to individual people. Our calculations of DAP rely upon complex techniques, algorithms, and machine learning models that seek to estimate the underlying number of unique people using one or more of
these products, including by matching user accounts within an individual product and across multiple products when we believe they are attributable to a single person, and counting such group of
accounts as one person. As these techniques and models require significant judgment, are developed based on internal reviews of limited samples of user accounts, and are calibrated against user survey
data, there is necessarily some margin of error in our estimates. For additional information, see "Limitations of Key Metrics and Other Data" located in the Appendix of this presentation. In the second
quarter of 2020, we updated our Family metrics calculations to reflect recent data from a periodic WhatsApp user survey and to incorporate certain methodology improvements, and we estimate such	5
updates contributed an aggregate of approximately 40 million DAP to our reported worldwide DAP in June 2020. In the first quarter of 2021, we updated our Family metrics calculations to maintain

calibration of our models against recent user survey data, and we estimate such update contributed an aggregate of approximately 60 million DAP to our reported worldwide DAP in March 2021.