Federal Life Group, Inc. announced that Knut A. Olson has joined the firm as CEO and a member of the board of directors. Olson succeeds Bill Austin, who will continue to serve on the board of directors as executive vice chairman and provide executive advisory services to Federal Life. Olson brings more than 30 years of experience in the life and health insurance and annuity industries to Federal Life.

He is widely recognized for his expertise in capital management, product development, distribution leadership, change management and innovation. He most recently served as president and CEO of National Guardian Life, where he drove impressive growth in premium, surplus and profitability. Under Olsons leadership, National Guardian Life was upgraded from A- to A by rating agency A.M. Best.

Previously Olson held executive leadership positions at Thrivent Financial and Foresters Financial. Olson assumed responsibility for the company on August 1, 2023.