Fiamma Holdings Berhad appointed Tan Chee Wee, 54, as Group Chief Executive Officer. Date of change 01 Dec. 2022.

Working experience and occupation:- Mr. Tan Chee Wee has vast experience in consumer electronics industry with more than 30 years in Sales and Marketing, of which 17 years was at senior management level. Mr. Tan has worked in Samsung Malaysia Electronics (SME) Sdn. Bhd.

for more than 16 years prior to joining Fiamma, where he was responsible for business growth, brand building, expansion of market share and transformation of distribution channel. His deep consumer and business insight combined with his experience in various capacities and knowledge in consumer product industry have made him a versatile leader.