Fiera Milano : Mid & Small Conference Presentation London

Mid & Small Conference

London 2024

Fiera Milano

16 April 2024

AGENDA

Fiera Milano overview

Update on FY 2023 Results

Selected ongoing initiatives

• New concepts launched
• Attraction of large travelling events
• Synergistic supply chain alliances
• System agreements with other operators on strategic supply chains
• Congresses as drivers of growth
• Development of services: ambition and new positioning
• Digital transformation as a lever to create value
• International development
• The Milano-Cortina 2026 Winter Olympics opportunity

New Strategic Plan 2024-2027

Integrated Sustainability Plan 2024-2027

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WELCOME TO FIERA MILANO

THE 6TH LARGEST EXHIBITION CENTER IN THE WORLD AND THE LARGEST CONFERENCE CENTER IN EUROPE

• 345k m2 total space
• 60k m2 outdoor space
• Approx. 60 events/year
• 1 km from highway
• 13 km from Milan city centre
• 29 km from Milan airport

• 20 pavilions
• 15k parkings
• 75 restaurants
• 1 underground
• 1 train station

• 54k m2 total space
• 5 pavilions
• Approx. 100 conferences/year
• 1 km from highway
• 4 km from Milan city centre
• 11 km from Milan airport

• > 70 meeting rooms
• 3 plenary rooms
• 21,000 seats
• 1 underground
• 1 train station

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BUSINESS AREAS

Reporting Unit

Business Areas

Entity

Descr.

83% of 2023 Revenues

1% of 2023 Revenues

16% of 2023 Revenues

FOREIGN EXHIBITION

ITALIAN EXHIBITION BUSINESS

CONGRESSES

BUSINESS

Owned exhibitions (Italy)

Hosted exhibitions

Services

Exhibitions organized

Congresses

abroad

▪ Development,	▪ Sale of exhibition	▪ Development, sale and provision	▪ Development,	▪ Sale of Allianz
promotion and	spaces to host trade	of traditional services (stand-	promotion and	MiCO conference
management of	fairs not owned by	fittings, catering, travel and	management of owned	spaces
owned exhibitions in	Fiera Milano	accommodation, ...)	exhibitions in
Italy		▪ Development, sale and provision	international markets
		of digital and media services
		(platform, app, adv, dem, ...)

Customer	▪	Exhibitors/ Visitors/	▪	Italian and foreign	▪	Italian and foreign third-party	▪	Exhibitors/ Visitors/	▪	Organizers of scientific
		Others (E.g.		third party organizers		exhibitors/organizers/visitors/spon		Others (E.g. sponsors,		and associative
		sponsors, advertisers)				sors		advertisers)		conferences/Organizers
										of corporate events (e.g.
										conventions)

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Owned exhibitions (Italy)		Hosted exhibitions		Services		Exhibitions organized		Congresses
			abroad

EVENT PORTFOLIO IN ITALY

Segmentation by sector and model [# events]
SECTOR		OWNED AND PARTICIPATED	HOSTED				TOTAL
Fashion supply								12 (21%)
chain
		3				9
Home/Construction							…	10 (18%)
supply chain
		5				5
Industrial supply					…			10 (18%)
chain
		2				8
Food and				1)
Hospitality supply								6 (11%)
chain			3				3
Automotive and								5	(9%)
Transport
		2				3
				1)
B2C								5	(9%)
		3				2
						…
Verticals								9 (16%)
		3				6
Note: 1) Events in which FM participates in minority									6

Owned exhibitions (Italy)		Hosted exhibitions		Services		Exhibitions organized		Congresses
			abroad

SERVICES

Service portfolio along the participation/organization process of the event

	Organization of
	events	Setting up
PHASE	Rental of exhibition
exhibition spaces
	spaces

Catering/	Digital Services
Banqueting	and Media

Transport and
accommodation	Goods logistics
of people

SERVICE	▪ Organization of events	▪	Installation of aluminum
DESCRIPTION	▪	Rental of exhibition spaces		trusses and hangings
		in which the event is held	▪	Design and construction of
		and stands are built		booths, common areas
			▪	Provision of technological
				infrastructures

• Catering services through fixed and temporary refreshment points managed by third parties
• On-demandcatering/banqueting services at booths or dedicated areas, managed by third parties
• Other services (e.g. Hostesses, Translators, etc.)

• Digital platform (web, app, totem)
• Traditional billboards
• Digital billboards (digital signage)
• Brand promotion on digital catalogues

▪ Purchase of travel (airline	▪ Transport, assembly,
and train tickets) and	disassembly and possible
accommodation for staff	reverse logistics of the
participating in events	products on display

GROUP
COMPANY	N.A.

MODEL

Direct management

Indirect management/ broker

Perimeter of Fiera Milano services

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Owned exhibitions (Italy)		Hosted exhibitions		Services		Exhibitions organized		Congresses
			abroad

FOCUS ON DIGITAL SERVICES

• Today, exhibitions are facing the challenge of the digital transition. A new paradigm that requires a rethinking of the traditional exhibition models that Fiera Milano is able to propose

AREA

MEDIA

DIGITAL

DATA

		PRODUCT		PRODUCT DESCRIPTION
	▪	Digital Signage		▪ Digital signage within FM spaces
	▪	Billboards Rho		▪ Traditional billboards within FM spaces
	▪	Advanced Media		▪ Special projects not in the catalogue
	▪	Digital Marketing		▪ Marketing activities promoted on digital channels (e.g. DEM)
	▪	Web Adv		▪ Advertising conveyed online (e.g. banners...)
	▪	Sponsorships		▪ Sponsorship contracts
	▪ Metro-parking-city		▪ Traditional billboards positioned outside FM spaces
	▪	Barter		▪ Goods/services exchange contracts
	▪	Digital Platform		▪ Digital platform for Organizers / Exhibitors
	▪	App		▪ App for Visitors
	▪	Totem		▪ Totem through which convey useful info for Visitors
	▪	VAS Organizers		▪ Value-added services dedicated to Organizers
	▪	VAS Exhibitors		▪ Value-added services dedicated to Exhibitors
	▪	VAS Visitors		▪ Value-added services dedicated to Visitors
	▪	Data Monetization		▪ Sale of data collected and managed by FM

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Owned exhibitions (Italy)		Hosted exhibitions		Services		Exhibitions organized		Congresses
			abroad

FIERA MILANO INTERNATIONAL PRESENCE

Fiera Milano Subsidiary

Fiera Milano

Brasil

# exhibit.: 6

Fiera Milano

Exhibit. Africa

# exhibit.: 1

Joint Ventures / Partnerships

	China JV
	#exhibit.: 18
	Singapore
India JV	# exhibit.: 1
# Recruitment of
exhibitors and visitors

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Owned exhibitions (Italy)		Hosted exhibitions

Services		Exhibitions organized		Congresses
	abroad

CONGRESSES

2022 and 2023 Revenue breakdown

Main conference events

ASSOCIATIVE

Scientific

congresses

▪ ERS-European Respiratory Society
▪	EULAR-Annual European Congress of Rheumatology
▪	ERA-European Renal Association

2%

10%

20%

9%

11%

16%

Others

Events

Corporate

CORPORATE

Conventions/

corporate meetings

▪ EDTA -European Dialysis and Transplant Association
▪	….
▪	Salesforce
▪	Allianz Bank Convention
▪	Generali Convention
▪	…

68%

64%

Associative

		Political
INSTITUTIONAL EV.
	Conventions/Summits

▪	Political summits
▪	COP 26
▪	…

2022

2023

• 54k m2 total space
• 5 pavilions
• Approx. 160 conferences/year
• > 70 meeting rooms
• 3 plenary rooms
• 21,000 seats

		Exams/Competitions
OTHER
	..

▪	Fencing World Championships
▪	Padel trend expo
▪	World of Coffe
▪	…

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A WELL CONSOLIDATED POST-PANDEMIC RECOVERY. GUIDANCE 2022 AND 2023 EXCEEDED

REVENUES (€M)						SQUARE METERS (k) (ITALY)		EBITDA (€M)						NET FINANCIAL AVAILABILITY (€M)
							1,462							106.1				97.1
				283.8				1,292
279.7								1,149													80.9
		220.3														73.7			68.3
																		58.4
		122.3								593															47.4
	73.6								342																	29.8
																	10.4
																								-23.9
2019	2020	2021	2022	2023	2019	2020	2021	2022	2023		2019	2020	2021	2022	2023
																				2019	2020	2021	2022	2023

EBITDA ACTUAL RESULTS COMPARED TO GUIDANCE

• GUIDANCE EXCEEDED = GUIDANCE ON TRACK

2022

			€58.4m
€40-50m
	ACTUAL
	PREVIOUS STRATEGIC PLAN (Feb-21)
Guidance	Actual 31/12/22

					Despite:
					+ c.€5m energy costs
					+ c.€3m one-off reorganization costs
					not accounted in the previous
					guidance of €85-95m
				2023
						€97.1m
		€85-95m
		PREVIOUS STRATEGIC PLAN (Feb-21)			ACTUAL
		Guidance		Actual 31/12/23
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