Fiera Milano presents the Strategic Plan 2024-2027: strengthening and growth for the Group's competitiveness

FIERA MILANO PRESENTS THE STRATEGIC PLAN 2024-2027:

STRENGTHENING AND GROWTH FOR THE GROUP'S COMPETITIVENESS

• Significant expansion with expected revenues by 2027 in the range of Euro 355-375 million and higher growth rates than the Italian exhibition market
• Credible vision and clear purpose to drive ambition: to enter the top 5 European exhibition operators equipped with venues
• Sustainability as a competitive advantage and business lever
• Strengthening of owned events and development of services as main growth drivers, entertainment as a new line of business
• Significant cash generation to support growth through external lines
• Solid dividend distribution policy

THE STRATEGIC PLAN 2024-2027

Fiera Milano's Strategic Plan 2024-2027 focuses on building the fundamentals for a long-termsustainable business development through 4 strategic priorities:

1. Value proposition: organising and hosting major events and providing integrated physical and digital services to build value and growth experiences for Fiera Milano exhibitors, visitors and partners;
2. Sustainable business model: leveraging sustainability as a competitive advantage and key factor to drive business growth;
3. People and organization: attracting talent and enhancing human capital, with a continuous drive toward innovation, development of new skills, and personal growth;
4. Relationships, recognition, identity: increase the awareness of the value created by the Group with customers, partners, institutions and strengthen Fiera Milano's positioning.

SUMMARY OF ECONOMIC-FINANCIAL TARGETS BY 2027

• Revenues 2027: range of Euro 355-375 million;
• EBITDA 2027: range of Euro 120-130 million;
• Total financial availability 2024-2027: range of Euro 151-171 million, of which at least Euro 40 million will be allocated to shareholder remuneration through stable annual dividends, and Euro 111-131 million can be allocated to growth through external lines;
• Investments (CAPEX) 2024-2027: Euro 88 million, of which Euro 35 million will be supported by Fondazione Fiera Milano for infrastructure projects.

Milan, 8 April 2024 - The Board of Directors of Fiera Milano S.p.A. ("Fiera Milano" and/or the "Company"), leader in Italy and one of the main integrated operators worldwide in the exhibition and congress industry, approved the Strategic Plan 2024-2027.

The Chief Executive Officer and General Manager of Fiera Milano, Francesco Conci, commented: "Our ambition is to position ourselves among the top five European exhibition operators with venues, through a sustainable value proposition that interprets the ongoing transformation and lays solid foundations for future growth, in a long-termperspective, ensuring maximum profit and optimizing the resources used. The resulting cash generation and financial consolidation will allow us to evaluate growth opportunities that arise in the market. With a clear and impactful purpose, the Group aims to be the best partner for growth, playing the role of incubator and developer of business innovation thanks also to the new way of doing research and development. In this regard, we are working on a new

distinctive positioning capable of transferring Fiera Milano's renewed identity. We also focus on sustainability integrated into the business, paying increasingly attention to the reduction of environmental impact, the adoption of sustainable practices and the enhancement of our people, an essential element for achieving the set objectives. Through this strategic plan, Fiera Milano becomes an integrated and sustainable system where people, communities and companies meet the future every day".

THE 4 STRATEGIC PRIORITIES

1. VALUE PROPOSITION

Fiera Milano aims to strengthen its value proposition by focusing on 4 dimensions:

Portfolio strengthening

• Consolidating Host's leadership by including new product categories and fostering international expansion;
• Investing in the growth of B2B events through the continuous development of Milan International Building Alliance (MADE Expo, Sicurezza, Smart Building Expo, Global Elevators Exhibition), accelerating the growth of Milano Fashion & Jewels, and completing the repositioning project for Milano Home;
• Strengthening the positioning of B2C and vertical events, also through strategic alliances with partners;
• Launching at least 3 new events by 2027 in attractive sectors and leveraging available assets. Among them, one event in the area of decarbonization technologies and solutions for industrial processes;
• Seizing growth opportunities through external lines;
• Strengthening the network of relationships with major global organizers to attract new prestigious international events to Milan every year, through partnerships, aiming to attract at least 2 international itinerant events by 2027;
• Investing in our products, in our supply chains and in the attractiveness and potential of our venues by updating and adapting them to new trends and the needs of our customers also through a new way of doing Research & Development.

Expanding congress activities

• Optimizing the use of spaces at Allianz MiCo in Milan through a targeted selection of events to maximise the revenues;
• Investing in new high-value-addedservices to further enhance the visitor experience;
• Attracting new international conferences and major corporate events by strengthening the network of relationships with global associations and convention centers;
• Expanding the scope of activities with the new venue in Turin from 2027, which will be the fifth congress centre in Italy in terms of seats (c. 5,000).

Becoming an integrated service provider

• Strengthening commercial offering of stand fittings and technological services in and outside the district, also through growth by external lines. Aiming for a distinctive position in higher value segments of the market, increasing the market penetration of custom stands by 50% within the district perimeter by 2027;
• Developing high added value, innovative and digital services, offering the best of advanced technologies (AI, Virtual Reality, Augmented Reality) to make the customer journey unique;
• Developing a digital offer to enhance the event experience 365 days a year, also through the collection, management and use of Big Data and artificial intelligence, leveraging the potential of digital platforms, with the aim of increasing digital services revenue by 60% by 2027.

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Developing the entertainment business

• Differentiating the use of the Rho venue for indoor and outdoor entertainment events (cultural, sports, music) through strategic partnerships with industry-leading operators, with the aim of launching at least 15 outdoor entertainment events every year and approximately 30 indoor events by 2027;
• Intercepting new B2C targets and new communities.

2. SUSTAINABLE BUSINESS MODEL: THE INTEGRATED SUSTAINABILITY STRATEGY

Sustainability is at the core of Fiera Milano's strategic vision and is a distinctive feature of its corporate profile. Defining an integrated sustainability proposition within its business model has become a qualifying criterion for attracting and hosting major traveling events, establishing itself as a distinctive competitive advantage in the international events landscape. For this reason, under the guidance and coordination of the Sustainability Committee, Fiera Milano developed an integrated sustainability strategy within the Strategic Plan 2024-2027. The integrated sustainability plan incorporates 30 quantitative objectives, each enabling one of the four key dimensions of the value proposition. The full version of the sustainability plan with details of the 30 objectives for 2027 is attached to this press release. Among these objectives, some stand out for their significant impact:

• Reduction of Scope 1 + Scope 2 CO2 emissions by at least -60%compared to 2023;
• Increase the share of electricity from renewable sources from 38% to 70%;
• Increase in the incidence of the female gender in managerial positions from 46% to 49%;
• Extend full coverage health insurance to 100% of employees;
• Increase training hours by 50%;
• Launch a new event dedicated to issues related to industrial decarbonization;
• Ensure that at least 80% of the value of supplies is covered by ESG screening evaluation.

As a form of further integration of sustainability into Fiera Milano's business model, the 30 objectives have been included in the short-termremuneration (MBO) forms of top management, with a weight of 15-20%, to strengthen commitment at all levels of the organization.

3. PEOPLE AND ORGANIZATION

By placing employees at the center of its vision, Fiera Milano integrates the HR Action Plan into its Strategic Plan 2024-2027. The HR Action Plan focuses on six key areas aimed at strengthening employees' skills and experience, fostering their growth and motivation. The main initiatives are focused on redefining company values, talent attraction and retention, strengthening employer branding, as well as implementing specific coaching and training programs for teams and roles. Employee well-being is central, with the introduction of innovative full-coverage health policies and an ongoing revision of corporate welfare. Strong emphasis is also placed on engagement and sense of belonging, creating a work environment that values active participation and collaboration. A significant aspect is the Employee Share Ownership Plan evaluation, aiming to align the interests of management, staff, and shareholders. This aims to strengthen the connection between corporate objectives and individual commitment, motivating employees to actively contribute to the company's success.

4. RELATIONSHIPS, RECOGNITION AND IDENTITY

In a continuously evolving market context, Fiera Milano aims to develop a renewed identity and acquire a distinctive positioning linked to the company's values and the fundamental guidelines of the strategic plan, in order to become increasingly relevant in the trade fair operators' scenario. To pursue these objectives, the Group is committed to ensure an integrated, cross-media, and continuous communication system by producing valuable content throughout the year, to activate special projects leveraging knowledge hubs, to invest in specific activities and initiatives to enhance advocacy capabilities, also leveraging the brand's heritage.

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ECONOMIC-FINANCIAL TARGETS, 2024 GUIDANCE, AND CAPITAL ALLOCATION

Fiera Milano expects to achieve Revenues between Euro 355 and 375 million in 2027, with an estimated EBITDA between Euro 120 and 130 million. The economic and financial results over the plan period anticipate strong cash generation, resulting in an overall financial availability expected to range between Euro 151 and 171 million over the plan period. Of this availability, at least Euro 40 million will be allocated to shareholder remuneration in the form of dividends, highlighting Fiera Milano's commitment to create value for stakeholders. The remaining liquidity, estimated between Euro 111 and 131 million, will be directed to supporting corporate growth through external lines. Further recourse to debt to finance potential strategic acquisitions is not ruled out. Over the 2024-2027 plan period, total investments amounting to Euro 88 million are planned, of which Euro 35 million will be supported by Fondazione Fiera Milano for the development of infrastructure projects.

Millions of euros

2024

20252026

2027

Revenues	245-255	320-340		305-325	355-375
EBITDA	65-75	110-120		90-100	120-130
EBITDA Margin (mid-point)	28%				34%
EBITDA Margin ex. IFRS 16 (mid-point)	6%				20%
Investment Plan			~88
of which Fiera Milano			~53
of which Fondazione Fiera Milano			~35
Overall financial availability			151-171
of which allocated to dividends		At least 40 (~10/ year)
of which allocated to investments in M&A operations			111-131

PRESENTATION OF THE STRATEGIC PLAN 2024-2027

The Company will present to the financial community the strategies, ambitions, and financial targets of the new Strategic Plan 2024-2027 during an event at Teatro Gerolamo in Milan, today, 8 April 2024, at 1:15 pm. The presentation of the Strategic Plan 2024-2027 is available on the company's website (www.fieramilano.it) in the Investors section, Documents, Presentations.

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This press release contains forward-looking statements. The statements are based on the Group's current expectations and projections of future events and, by their nature, are subject to an inherent component of risk and uncertainty. Actual results could differ substantially from those contained in these statements due to a variety of factors, including changes in macroeconomic conditions and economic growth and other changes in business conditions, continued volatility and further deterioration in capital and financial markets, and numerous other factors, most of which are beyond the Group's control. The Group's business levels are affected by the frequency/seasonality of exhibitions. Therefore, operating results and changes in the net financial position cannot be used to derive an accurate forecast of the expected results for the year.

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Fiera Milano

Fiera Milano is the domestic market leader and one of the main integrated operators worldwide in the exhibition and congress sector. The Group manages the leading exhibition site in Italy and dominates events in numerous manufacturing sectors: fashion, furniture and furnishings, home and lifestyle, mechanical tooling industry, tourism, professional hospitality, food, plant engineering and energy, construction and art. Specifically, the business of the Group is focused on the management, organisation and hosting of exhibitions and other events through ensuring the availability of equipped exhibition space, project support and related services. Its offer is completed by engineering services, stand-fitting services as well as a multichannel platform that includes web content and congresses. Fiera Milano has been listed in the STAR segment of the Euronext Milan stock market since 2002.

Contacts
Investor Relations	Press Office
Vincenzo Cecere	Gabriele De Giorgi
Tel [phone]	Tel [phone]
[e-mail]	[e-mail]

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ATTACHMENT: FIERA MILANO'S INTEGRATED SUSTAINABILITY PLAN

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