First Watch Restaurant Group, Inc. announced the promotion of Matt Eisenacher to Chief Brand Officer. He previously served as Senior Vice President of Brand Strategy and Innovation at First Watch, spearheading a number of initiatives aimed at growing brand awareness, defining brand positioning and implementing demand generation strategies. During his tenure at First Watch, Eisenacher has overseen a variety of initiatives that have successfully elevated the brand, including evolving the Company?s digital touchpoints to enrich customer experiences and transforming seasonal, limited-time menu launches into national brand moments.

In 2022, Eisenacher was named one of the 13 Most Influential Marketing Leaders in the Restaurant Industry by FSR Magazine. Eisenacher possesses a wealth of business and food industry experience. Prior to joining First Watch in 2019, he served as Chief Concept Officer for Piada Italian Street Food, a fast-casual Italian restaurant concept.

He also spent ten years in the consumer-packaged goods (CPG) industry with brands including Nestle USA and Abbott Nutrition. Eisenacher began his career in financial services and business recovery at PricewaterhouseCoopers LLP.