Fitbit Inc. announced that Adam Pellegrini will join the company as Vice President of Digital Health, beginning September 6. Pellegrini will be responsible for leading Fitbit’s vision, strategies and programs to further drive the company’s integration into healthcare systems around the world. In this new role, Pellegrini will harness the power of Fitbit’s products, software and services to help create better clinical health outcomes while identifying new revenue opportunities for the company, building on the momentum Fitbit has had to date with disease management, insurance, and wellness programs. Pellegrini brings more than 20 years of experience across multiple sectors of the healthcare industry including providers, insurers, health technology and non profits. He joins Fitbit from Walgreens Boots Alliance, where he was the Vice President of Digital Health, responsible for revolutionizing how the global chain approached omni-channel digital healthcare, including advancing the company’s integration with wearables, launching telemedicine and advancing their core digital pharmacy platforms.