Flora Growth Corp. announced it has successfully begun distribution of its House of Brands product offering through the Juan Valdez coffeehouse chain. The agreement was signed with Procafecol S.A., the parent company of Juan Valdez, the world's most well-known Colombian coffee brand and the largest chain of coffeehouses in Colombia.

Via this agreement, Flora's products will be distributed in Colombia, where the Juan Valdez chain has more than 300 outposts selling Colombian coffee grown by a federation of 500,000 local farmers and other locally sourced drinks and food items. Flora's natural fruit juice brand, Mambe, is the initial offering in-store and can now be found in 286 Juan Valdez locations. The agreement was finalized with Procafecol S.A. in December and allows Flora to distribute products to the 313 Juan Valdez coffeehouses in Colombia.