Fluidra announced the appointment of Lennie Rhoades as the next President of Fluidra North America. Rhoades succeeds Troy Franzen, who recently announced his retirement after a distinguished 12-year tenure with the company. A seasoned executive with more than 20 years of senior management experience and proven expertise in strategic development and plan execution in the home and industrial goods industries, Rhoades will assume full responsibility for the management of Fluidra's North American business, aligning regional strategies with global initiatives to deliver on growth targets across all product categories and segments.

Previously, Rhoades served as CEO at Big Ass Fans where he helped drive top-line growth through product innovation and diversification, while significantly improving the company's bottom line by implementing strategic operational efficiencies. He has also held various senior leadership roles including Senior Vice President of JELD-WEN Inc., Vice President and General Manager for the retail division of Husqvarna Group, and Director of Marketing for Electrolux. He will begin his new role with Fluidra this October.