FLYR announced that JetBlue is extending its partnership with FLYR. The commercial agreement has been extended to continue to boost the airline's revenue optimization capabilities using decision intelligence powered by deep learning. Utilizing cutting-edge deep learning technology, FLYR's cloud-native decision intelligence platform, Flight Revenue Management, offers automated, AI-powered revenue management capabilities.

Already in action at JetBlue, this system is proving its effectiveness in maximizing opportunities across the business, enabling quick, precise capacity plans and pricing adjustments. As the travel and aviation industry emerges from the shadow of COVID-19, passenger numbers are skyrocketing past pre-pandemic levels. For example, a midyear survey found that 59% of Gen Z Americans wanted to travel more in 2023 than the year before?placing particular emphasis on leisure trips.

The continued upward trend only emphasizes the need for AI-driven revenue management tools that help navigate uncharted skies. JetBlue?currently the sixth largest airline in the U.S.?is known for its experience, which allows every customer to have the most legroom in coach (a); seatback entertainment at every seat; free, fast and unlimited Fly-Fi broadband internet (b); complimentary, brand-name snacks and drinks; and customer service. To meet growing demands for travel, in 2023, JetBlue brought its experience to new destinations with nonstop daily service to London, Paris and Amsterdam and continued to expand service to Latin America and the Caribbean.