Frelii, Inc. Announces Resignation of Leslie Norris as Chief Operating Officer; Opens Its First Wholly Owned Subsidiary, Frelii Canada Inc. in Mississauga, Ontario, Canada
July 16, 2019 at 06:05 am EDT
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Leslie Norris has resigned from her position as the Chief Operating Officer of Frelii, Inc. Ms. Norris will continue to serve as a member of the company's board of directors. As part of a leadership reorganization, The Company is pursuing a new COO with operational experience in genetic sequencing and early cancer detection methods. During the transition, U.S. as well as Canadian operations will be overseen by the current CAO, Sandy Uppal.
The company has opened its first wholly owned subsidiary, Frelii Canada Inc. in Mississauga, Ontario, Canada. The establishment of this subsidiary will enable The Company to manage operational activities and better serve its Canadian customer base. Frelii Canada will be led by Sandy Uppal and supported by Yvan Aubin.
Frelii, Inc. provides Web-based nutrition and fitness programs based on usersâ genetic data. The Company provides users personalized, deoxyribonucleic acid (DNA)-based diet and nutrition plans and identifies usersâ health risks. Users can upload their raw genetic data by logging into their 23andMe profile and the Companyâs site uploads that data for use by its artificial intelligence (AI)-based algorithm. Its products include KDIR, EZV-200, BLDB Tonic, Keotone-CoCoa and CTV. The Company provides tools, which includes personalized cookbook, meal planning, shopping lists, supplement packages and video workouts. It provides Navii, which is computer learning-based algorithm generates insight about individual genetic health risks, and assists health providers to identify and treat various health concerns. Its wellness plans feature nutrition and fitness plans, supplement recommendations, downloadable menus, recipes, and shopping lists, and virtual personal training.
Frelii, Inc. Announces Resignation of Leslie Norris as Chief Operating Officer; Opens Its First Wholly Owned Subsidiary, Frelii Canada Inc. in Mississauga, Ontario, Canada