The board of Frill Holding AB has appointed Peter Blom as CEO. Peter Blom, former Chairman of the Board, has extensive experience of integrating consumer goods and scaling up businesses. Peter Blom was CEO of Karo Pharma and led Karo Pharma's strategy with an intensive focus on organic growth and acquisitions, the integration of established brands and the launch of new products. Karo Pharma was sold to EQT in 2019. Peter Blom has also held leading positions within the mobile operator 3 as Director of sales, CEO of Sony Sweden, COO at Viasat, CEO of Valio Sweden and COO of Häagen-Dazs Scandinavia.