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Forecast organic sales 2022:
SEK 170 million (Pro forma Jan-Sep 2021 :SEK 50.8 million ) -
During the fourth quarter of 2022,
Fuud is expected to be EBITDA-positive -
During the fourth quarter of 2022,
Fuud is expected to be cash flow positive
"We have laid the foundation for good growth during the current year. In 2022, we expect sales from current operations of approximately
Operational update with significant events:
- Beijing8 is growing rapidly in sales growth and distribution. Through the sales work in
Fuud 's joint sales force and the strategically important central listing at ICA in earlyOctober 2021 , the number of stores selling Beijing8 has increased sharply. The number of distribution points has increased by approximately 300% during the autumn and sales of Beijing8 inJanuary 2022 amount to approximatelySEK 3.3 million , an increase of over 100% compared with the previous year. DuringDecember 2021 ,Fuud 's investments in the production facility provided the conditions for a doubled production capacity.
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The Finnish food giant S-Gruppen has now started selling the iQ Fuel brand range and since the launch, a sales value of approximately
SEK 1.6 million has been met. The collaboration with the Finnish ice hockey profilesMikko Lehtonen andSebastian Aho has been extended for another year until 2023 and is expected to create brand awareness and high interest during the Ice Hockey World Cup which will be played inFinland inMay 2022 .
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In January, Homie's functional drinks Wake Up Synbiotic were launched at all Pressbyrån's and
7-Eleven 's stores. In parallel with this, a nationwide campaign is underway in the stores' own marketing and on digital outdoor screens around the country.
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The new Legendz brand is launched in week 6 and has received additional distribution coverage in the grocery trade through
Fuud 's nationwide sales force, in addition to previously communicated listings at7-Eleven , Pressbyrån, Hemmakväll, Direkten, Kandyz and strategically selected wholesalers.
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The Homie brand is marketed in TV commercials in collaboration with
Apotea . Additional marketing via digital channels and digital outdoor signs is underway ahead of the launch during week 7 in the health chain Life's approximately 150 stores inSweden and E-commerce.
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Launch of iQ Fuel's drinks will take place in all of Lidl's stores during January and
February 2022 . BothFuud and Lidl have partnerships with Tre Kronor and theSwedish Ice Hockey Association . The collaboration is expected to have a good effect in marketing in connection with major ice hockey tournaments, including the Ice Hockey World Cup which will be played inMay 2022 .
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Two new flavors of Juicekultur, orange and apple/mint will be launched during week 7 at Pressbyrån and
7-Eleven .
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The brand Nathalie's new products
Choko Mango , Drakfrukt and Nötkrisp will be launched during week 10 and will initially be available at Pressbyrån and7-Eleven stores.
Fuud is investing in its own e-commerce platform, which enables further expansion in digital channels for several ofFuud 's current and future brands. The new E-commerce platform is being developed together with Storm Commerce and will be launched during the first half of 2022.
Message from CEO
In 2021,
We are entering the new year with a strong brand portfolio. The acquisitions we made in 2021 are integrated and we now have the organizational platform in place to be able to create strong growth during the year. It is gratifying that we are already breaking sales records in the Beijing8 brand during the first month of the year, and we have good prospects of continuing to increase our distribution both in the central listing at ICA but also by announcing further listings in the Nordic region's other major food chains. We are at the beginning of our journey - there is great potential left to realize.
In 2022, we will accelerate organic growth while continuing to identify interesting acquisition objects. With both existing and potentially new brands, we will continue to increase our commercial reach in the grocery trade, service trade, pharmacy market and e-commerce.
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Responsible party
This information is such information that
For more information, please contact:
Tel: +46 706 555 698
E-mail: peter.blom@fuudunited.com
About the
With the vision of being the Nordic market leader in 2025,
With a naturally built-in forward-thinking spirit, a strong and motivated sales force and a number of experienced key players in management and the board,
The company is based in
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