Founded in 2006, WhatCulture produces engaging YouTube content for gaming and entertainment audiences. The business brings a wealth of YouTube advertising experience which will further strengthen Future’s position in video; with 11 YouTube channels that represent WhatCulture’s core method of monetization, attracting more than 8 million subscribers and over 4 billion views. The brand, which sees approximately 70% of its revenue coming from the US, complements Future’s existing portfolio of specialist entertainment content. This includes CinemaBlend, which has become the third highest ranked title in Comscore’s Entertainment - Movies* category, since its acquisition in 2021. WhatCulture will also benefit from Future’s proprietary technology, which will empower greater monetization of its websites and bring efficiencies to its operating model.
Future has also acquired data insight company Waive, which uses advanced machine learning to identify and predict trending social topics across Facebook, Twitter, Instagram, YouTube, and Reddit. The intelligent trend spotting platform will empower Future’s expert editorial teams to forecast trends, informing the creation of the most engaging content focused on what audiences will care about tomorrow.
* Source: US Comscore Media Metrix,
About
Connectors. Creators. Experience Makers.
Future is a global multi-platform media company and leading digital publisher, with scalable brands and diversified revenue streams. Every month, it connects over 400 million people worldwide with their passions, through expert content, world-class events, and cutting-edge proprietary technology. Every year Future attracts millions of consumers to its brands’ websites, magazines, events, and social spaces. Its factual production company
Its market-leading portfolio of over 240 brands spans technology, games, TV and entertainment, women’s lifestyle, country lifestyle, luxury, wealth, knowledge, music, creative and photography, sports, home interest, and B2B sectors. Brands include: Techradar, Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter, Kiplinger, The Week,
Media Contact:
202-471-0661
hugh@broadsheetcomms.com
Source:
2022 GlobeNewswire, Inc., source