Gaming Innovation Group Inc. (GiG) has via its subsidiary Sportnco Gaming signed an additional agreement with an existing partner for the provision of its sportsbook and player account management (PAM) in Colombia, making it now the third regulated market where it provides both software and services to the client, in what is shaping up to be a rewarding partnership between the two companies. Sportnco is already active in Colombia with its PAM for another client, and this deal marks the first launch of the sportsbook in Colombia, allowing the tier 1 operator to launch with the full end-to-end software offering. GiG and Sportnco have extensive knowledge and experience in delivering complex and highly regulated markets successfully, in particular across LATAM.

The focus is aimed at driving positive margin on behalf of customers, making them a top choice for operators looking to launch or migrate gaming operations in such markets.