Gannett Co., Inc Appoints Kristin Roberts as Chief Content Officer
March 06, 2023 at 09:16 am EST
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Gannett Co., Inc. announced that Kristin Roberts will be joining the company on March 27 as Chief Content Officer (CCO) to drive Gannett's digital transformation and content strategy across USA and the USA TODAY
Network of more than 200 local publications. Roberts will ensure the work of the newsrooms creates an impactful experience that delivers a dynamic digital model for journalism and monetizes Gannett's breadth of content at a national and local level. Roberts brings over two decades of experience to the role, most recently as the Chief Content Officer of McClatchy where she led 30 newsrooms and implemented a business model for local media that fueled audience growth in the sector at a record pace. Roberts additionally introduced strategic and tactical changes to create business categories for content. Prior to her role at McClatchy, Roberts served as the National Editor at POLITICO, leading the publication's groundbreaking coverage and in-depth reporting of the 2016 presidential election. Roberts also spent 13 years at Reuters covering business and economics across New York and Miami, as well as defense and foreign policy in Washington D.C. before transitioning to newsroom leadership. Roberts holds master's degrees from Georgetown University and Columbia University as well as a bachelor's degree from George Washington University.
Gannett Co., Inc. is a diversified media company. The Company operates through three segments: Domestic Gannett Media, Newsquest and Digital Marketing Solutions (DMS). Its Domestic Gannett Media segment comprises USA TODAY, daily and weekly content brands in approximately 220 local United States markets across 43 states and its community events business, USA TODAY NETWORK Ventures. Its core print offerings include home delivery offered on a subscription basis, single copy, and non-daily publications. Its Newsquest segment in the United Kingdom consists of over 220 digital news and media brands across its portfolio, including over 150 daily and weekly newspapers and over 70 magazines. Its DMS segment is dedicated to helping local businesses succeed through digital advertising and marketing solutions. The DMS segment, under the brand LocaliQ, is a cloud-based platform of fully-digital products that delivers customers and drives leads through technology and insights.