This past April, Midea's refrigerator business unit held its 2013 New Products Project initial meeting at Midea's Hefei College. Administrative committee fellows, senior leaders, and R&D personnel attended, for a total of 350 staff at the meeting.


At the outset of the conference, the national sales and overseas sales departments wasted no time in introducing this year's New Products Project. Vice GM of Technology and Quality, Shi Xiangzuo, gave a speech indicating that the refrigerator business unit would continue to strengthen PLC procedures and improve the product performance. In addition, plans to drive for more innovative R&D and a commitment to study successful enterprises, like Apple Inc, were expressed.


The GM of the refrigerator business unit, Wang Jianguo, ended the meeting with a speech of his own. Mr Wang analyzed the operational status of the company, and implored the R&D staff to focus on three important points: customers, manufacturing and transportation. He also made a proposal that would ensure adequate investments in R&D and also for professionals to share in the achievements of the company.

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