GetNinjas SA is a Brazil-based company that offers a platform that digitally connects professionals from different areas to potential clients. Professionals offer their services by purchasing a package of virtual currencies for exclusive use on the platform (Professionals) in the acquisition of service orders (Leads) from registered customers (Customers). Customers provide details of the service they seek to hire, and, for each request, a range of Professionals is made available to the customer. Then, these Professionals are notified of the service opportunity. At this time, Professionals can accept the request on the platform, using a Lead previously purchased by the Professional, to receive the Client's contact and send him a quote. Service providers top up their balance on the platform in a prepaid form. The Company has developed an algorithm to price Leads, with the objective of defining the price to have an absolute commission value proportional to the Professional's profit.
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