Getty Images Holdings, Inc. announced the launch of Generative AI by iStock, an affordable and commercially safe generative AI tool to help users and businesses easily turn their creative visions into powerful content. Powered by NVIDIA Picasso, a foundry for custom generative AI models for visual design, and trained exclusively using high-quality content and proprietary data from Getty Images? creative libraries, Generative AI by iStock has been engineered to guard against generations of known products, people, places or other copyrighted elements.

Not only does this mean businesses can have confidence in the content they are generating, but any licensed visual that a customer generates comes with iStock?s standard $10K USD legal coverage that customers have with iStock?s broader image and video libraries. The tool works seamlessly with iStock?s library of authentic and commercial-ready imagery, including millions of exclusive photos, illustrations and videos. The addition of Generative AI by iStock gives customers multiple ways to get the right visuals for any need, including print marketing, social posts, online promotions and more.

Customers will be able to download and license any generated visual, with legal indemnification at no extra cost, giving them a low cost of entry to explore commercially safe generative AI for their marketing efforts.