GigaCloud Technology Inc. announced the launch of its industry-first service, "Branding-as-a-Service" or "BaaS". Designed to enhance the competitiveness of furniture suppliers, the GigaCloud BaaS Program selects and allows Sellers in the B2B GigaCloud Marketplace to sell products under one of the leading American furniture brands, Christopher Knight Home. Functionality of the BaaS Program: The BaaS Program allows Sellers, who are typically furniture suppliers or manufacturers, to sell and distribute the approved product SKUs under the brand.

Through a per-SKU approval process, qualified Sellers will be able to sell the branded products for a designated fee. Infrequent purchases and slow brand value accumulation hinder Sellers from building strong brand identities. The BaaS Program, GigaCloud provides guidance, expertise, and resources needed to elevate Seller's brand identity and quality standards - offering a unique opportunity to work with a nation-renowned brand.

Supported by the Supplier Fulfilled Retailing model with its end-to-end supply chain management and quality control, BaaS Program participants can leverage the Company's B2B Marketplace, fulfillment capabilities, and established customer base to accelerate growth, streamline efficiency, and expand market reach.