Globant announced the launch of its Retail Studio. With this new service, Globant seeks to help retailers stay ahead of changes in the industry, with tools for complete supply chain visibility and automation while reinventing retail through phygital experiences that boost customer engagement. With the Retail Studio, Globant offers customers a comprehensive view of this industry value chain.

It will boost new business models by creating impactful customer experiences and empowering integrated, scalable, open technologies to facilitate changes and new services. The new Retail Studio will take advantage of data analytics and artificial intelligence to automate business decisions that unlock new opportunities, ensuring a flexible and adaptable organization. In addition, the Studio will help customers create a digital business culture, empowering talent to accelerate transformation and adoption.

This new Studio will offer five unique practices with the following key differentiators: Closer to the Customer: Help clients transform end-to-end shopper experiences, creating human-centric, data-driven, and tech-enabled experiences in both the online and offline world; Smart Loyalty: Utilizes data and technology to unleash the power of loyalty and expand it to monetize data to partners and other stakeholders; Transforming Operations: Globant helps companies transform and redefine each step of their day-to-day operations and strategy using cutting-edge technology and analytics; Next-Gen Commercial Management: Help clients with smart pricing, next-gen merchandising, intelligent loyalty, and floor sales enablement; and Beyond Innovation: Support organizations with digitally enabled innovation and alternative business models. Retail joins the Reinvention Studios portfolio, which focuses on transforming specific industries, including Gaming, Media & Entertainment, Life Sciences, and Automotive Studios, among others.