Greater Than entered a collaboration with MSIG Global Digital Hub and MSIG Vietnam. Through the partnership, Greater Than will provide MSIG Vietnam, with AI-based driving analytics attached to an app-based loyalty service to be launched for MSIG Vietnam's auto insurance customers in the fall of 2020. The customer-centric offering will promote insurance holders that drive safe. The new offering is a step in the direction of MSIG to offer digital products creating an enhanced customer experience. Through Greater Than's AI-based risk analysis and loyalty program, the car insurance provider will be able to identify risk groups to calculate existing and future real-time damage costs and new ways to directly rewarding customers who drive safely. The loyalty program, Enerfy Loyalty, comes as an consumer app connected to Greater Than's cloud-based AI database of risk profiles, that in real time assess the driving behavior. The service will be launched with an app2car connection to seamlessly connecting the insurance holder in a few clicks to start with driving diagnostics and collection of points in the reward system. Enerfy Loyalty combines an increased customer experience with a new, more profound risk insight that enables the pricing of risky driving behavior at an individual level. Through the app, the driver gets gamified information about his driving in real-time and can directly earn points by driving more safely. The higher the score, the greater the reward. Drivers driving at a higher risk are encouraged to change their behavior. With the end-user in focus, Enerfy Loyalty creates a whole new communication area for insurance companies who want to promote and reward their customers.