Greaves Retail, a division of Greaves Cotton Limited, creates a new model for market access with the first-ever master distributor outlet of the AutoEVMart in Chennai. The outlet located at G.N.T Road, Thandalkalani Village, Puzhal, was inaugurated in the presence of senior leadership of Greaves Retail. This pioneering concept aims to revolutionise the electric 3-wheeler industry by addressing key concerns such as transportation charges and Minimum Order Quantities (MOQ) for dealers, reaffirming Greaves Retail's commitment to industry transformation.

For AutoEVMart and associated OEMs, the master distributor concept would act as a growth driver, facilitating market expansion without direct involvement in every transaction. This will enable OEMs to focus on strategic growth initiatives and brand development while leveraging the expertise of the master distributor in managing day-to-day operations. With the master distributor serving as the local point of contact, customer service will be elevated, ensuring prompt responses to inquiries, effective management of warranty claims, and swift issue resolution.

The master distributor outlet in Chennai will serve as a launch pad for the establishment of multiple dealerships across the city, fostering market accessibility. This innovative approach will also enable smaller dealerships to access a diverse range of electric 3-wheelers from a variety of OEMs, empowering them to cater to a variety of customer preferences and demands, ultimately boosting sales potential.