Green Innovations Ltd. and the company's wholly-owned subsidiary, Green Hygienics, Inc. announced that SuperValu has placed their first order of Sensational Bamboo Bath Tissue and Sensational Bamboo Kitchen Towels. The order is slated for distribution in stores located throughout their newly formed West Region within the United States. Unlike recycled paper products that require harsh chemicals to process, bamboo-based paper products are environmentally friendly and sustainable.

Some benefits of bamboo include: Bamboo groves release 35% more oxygen into the air than a similar-sized stand of trees; Bamboo matures within seven years, compared to 30-50 years for a stand of trees; Bamboo improves soil conditions and prevents erosion; and Bamboo is so fast-growing that it can yield 20 times more timber than trees. The smooth texture and strength of paper products made from all-natural bamboo makes it ideal for bath tissue, facial tissues, kitchen towels and more. The company plans to continue to develop and launch other products made from sustainable 100% tree-free bamboo.