MassRoots, Inc. announced that former Coca-Cola Enterprises Executive Terence Fitch has joined MassRoots Board of Directors. Mr. Fitch founded Drink Teck, LLC in 2013 and has served as its Chief Executive Officer since that time. Prior to Drink Teck, Mr. Fitch spent 21 years at Coca-Cola Enterprises, where, from 2004 to 2013, he served as the Senior Vice President and General Manager of the Western Region.