Groupon unveiled a new user experience designed to bring the company’s new inventory offerings to the forefront, drive more engagement and encourage repeat [customer] purchases. The reimagined UX follows company’s successful launch of a growth strategy to expand and improve inventory and includes personalized recommendations, streamlined search and buy-it-again features. The goal of these changes is to expand how consumers view the company - from an inspiration-only, needs-based marketplace to the ultimate destination for local experiences. With the new user experience, the company aims to fundamentally improve the customer journey offering: A Modern, Personalized Experience – Redesigned homepage with more modern and personalized features, making it easier and more engaging for customers to search, browse and discover relevant experiences; Improved Search and Ranking – Suggestions tailored directly towards customer intent and location, delivering more relevant search results; Buy-it-again Features – New functionality that makes it easier for customers to repeat purchase, including building awareness of new, restriction-free Deals as well as new Offers inventory; The reimagined the company user experience is currently live for select users on mobile app and mobile web in the United States and Canada, and will be rolled out to the remainder of company’s users in these two countries throughout the second quarter. An international rollout of the reimagined UX is planned for after the United States and Canada rollout is completed.
Groupon, Inc. is a scaled two-sided marketplace that connects consumers to merchants. The Companyâs marketplace is accessible through its mobile applications and its websites, which are primarily localized groupon.com sites in 13 countries. It has two segments, North America and International, and in three categories, Local, Goods and Travel. Local category includes services from local and national merchants, and other local and national merchants, including things to do, beauty and wellness and dining, as well as other services. Goods category includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items and apparel. Travel category features travel experiences at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel. The customer can contact the merchant directly to make a travel reservation after purchasing a travel voucher from the Company.
GROUPON, INC. 
