Grupo Bimbo B de C : LAUNCHES OPERATIONS IN MOROCCO
April 28, 2017 at 02:39 pm EDT
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Mexico City, April 27, 2017- Grupo Bimbo announced the acquisition of Groupe Adghal, a company dedicated to the production and distribution of baked goods in Morocco.
With sales rising to around 11 million dollars and a 20-year track record, Adghal represents Grupo Bimbo's gateway to a new market. The company has three production plants, more than 200 associates, and a portfolio comprised mainly of two product categories: sweet baked goods and cakes, marketed under brand names such as 'Belle', 'Chapela', 'Rosco', 'Roscao' and others.
'With this acquisition we are making strides to enter the African continent. As with other acquisitions, we are initially focusing on learning the culture and the business, and sharing best practices with Grupo Bimbo's diverse operations', stated Daniel Servitje, the President and CEO of Grupo Bimbo.
Groupe Adghal will become a part of the Organization under Europe, Asia and Africa (EAA), under the leadership of Pablo Elizondo Huerta, Senior Executive Vice President for Grupo Bimbo.
Grupo Bimbo SAB de CV published this content on 27 April 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 28 April 2017 18:39:15 UTC.
Original documenthttp://www.grupobimbo.com/en/press-room/press-releases/2017/april/grupo-bimbo-launches-operations-in-morocco.html
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Grupo Bimbo SAB de CV is a Mexico-based company engaged in the food processing sector. The Company focuses on the manufacture, distribution and sale of bread, breakfast bread muffins and bagels, frozen bread, cakes and smaller cakes, sweet and non-sweet cookies, tortillas, pita bread, pizza bread, tostadas and tortillas, snacks, salads and candies, among others. Its segments comprise Mexico; North America, including the United States and Canada; Organization Latinamerica (OLA), including Central and South America, and Europe. The Company operates in over 20 countries and has approximately 100 brands. The Company offers over 10,000 products under various brand names, such as Bimbo, Barcel, Sara Lee, Oroweat, Marinela, Arnold, Entenmann's, Ricolino, Dempster' and Thomas'. It operates through Groupe Adghal.
GRUPO BIMBO, S.A.B. DE C.V. 
