Guild Holdings Company appointed mortgage industry veteran Adam O?Daniel as senior vice president and chief marketing officer. In this newly created role, O?Daniel will spearhead the company?s marketing and communications initiatives to expand Guild?s brand presence nationally, support the company?s growth, and foster a culture of creativity and collaboration. O?Daniel joins Guild from Open Mortgage where he was the senior vice president of marketing and was responsible for branding, marketing, and communications for the residential mortgage lender.

Previously, he served in marketing and communications leadership at Movement Mortgage, contributing to its growth from $8 billion in annual originations to more than $30 billion.