Hagerty : Investor Slides

Hagerty Investor Deck

Spring 2024

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Saving Driving and Fueling Car Culture for Future Generations

To meet that challenge, we are building an ecosystem of high value-added products, services and entertainment for car lovers that honors and catalyzes the passion for cars and driving.

McKEEL HAGERTY

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Hagerty: The leading brand for auto enthusiasts

to protect, buy, sell and enjoy their special cars

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Hagerty - Delivering Sustained Profitable Growth

The trusted brand in specialty insurance

2023 KPIs

$1000M	41.5%
Total Revenue	Loss Ratio

+27%

$907M		2.4M
Written Premium		Vehicles Insured
+17%
$88M		89%
	Retention
	82
Adjusted EBITDA
+$90M YOY		Net Promoter Score

Protect, Buy and Sell, Enjoy

Insurance

Marketplace

Membership

Media/Events

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67mm Auto Enthusiasts Create a Long Runway For Growth

Just ~5% share of the U.S. collectible car market today

Age groups & demographics

Global Car Enthusiasts1

>500mm

U.S. Car Enthusiasts	Late teens / 20s	30s	40s
67mm

U.S. Collectible Cars2

50s

60s

70s & beyond

46mm

Hagerty Insured Vehicles3	High net worth	Hobbyists	Industry
2.4mm	individuals	at home	professionals

Source: Hagerty company reports based on aggregated data of various sources;

1. Per Facebook analytics, members who have expressed an interest in or 'Liked" automobiles or associated interests
2. Per Hagerty company reports based on aggregate data of various sources.

3 Policies in force of 1.3mm as of March 31, 2023

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Post 1980 vehicles becoming more impactful for growth

Significant opportunity given <2% penetration today

Collectible vehicles by cohort

		Type
Hagerty Penetration & US Auto Insured Vehicle Count	~13%	Pre-1981
1,600,000
	Classics
1,400,000
1,200,000
1,000,000		Post 1980
		Collectibles
800,000

600,000	~2%
400,000	Total

200,000

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Jan-12

Jan-13

Jan-14

Jan-15

Jan-16

Jan-17

Jan-18

Jan-19

Jan-20

Jan-21

Jan-22

Jan-23

Total Market	Hagerty
(cars, mm)	Penetration

11.213.3%

35.21.7%

~46.34.5%

Post-1980 Vehicle Count		Pre-1981 Vehicle Count

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The Hagerty Affinity Ecosystem

More than just a great specialty insurance business

01	02	03	04	05
Large and	High growth	Membership, Marketplace	Proven and	Investing in sustained
underpenetrated	auto enthusiast	and Media ecosystem	resilient	revenue growth and
market opportunity	insurance	for car lovers	financial profile	margin expansion
Tapping underserved	Established platform to	Exceptional brand loyalty	Track record of	Reinvesting to
passion-led automotive	drive scale and leverage	with multiple points	revenue and	scale the
enthusiast market	data advantage	of monetization	profit growth	Hagerty ecosystem

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Engaging Through a Shared Love and Passion for Cars

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Hagerty's Auto Enthusiast Model Maximizes Lifetime Value

Weaving together an ecosystem of offerings for consumers

The Auto Enthusiast spends >$10K/year

Enjoyment + social

Insurance

Guaranteed value policies

Restoration

Body, mechanicals, engine

Connection and Community

Auto club, storage, events, shows

Fun

Swag, media, gaming

Status

Prestige, recognition

Illustrative Economic Value with 90% retention

10 Year Life

The Daily Driver

Focus on mobility

Insurance

Gas

Car lease

Parking

Maintenance

Illustrative Economic Value

2-3 Year Life

Reader Survey 2020; Based on internal records

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Unparalleled Specialty Insurance for Auto Enthusiasts

Data driven value proposition and unparalleled customer service for auto enthusiasts

Guaranteed value

Compared to stated value with appreciation in car values equaling coverage

Greater savings*

On average 34% lower than a stated value policy

Greater specificity, protection and customer service

Reflecting Hagerty's data advantage

Added value services for car lovers

Roadside service, expert repair network, parts finder specialists and more

* Based upon 2021 consumer data collected by Hagerty on single car quotes, with premiums $5000 and under, from daily driver auto insurance carriers."

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