Harte-Hanks Announces Major Enhancement to the Ci Technology Database
September 24, 2012 at 08:05 am EDT
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Harte-Hanks Inc. has added five key updates to the Purchase Level Scores available through it its product, the Ci Technology Database(TM) (CiTDB). Purchase Level Scores (PLS) use predictive analytics to score companies based on their likelihood of purchasing a specific technology based on comparisons to businesses which are known to have purchased that same technology. The new updates include PLS information for mobile messaging security, smartphone purchases, digital signage display, data loss prevention, and platform-as-as-service.
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through three segments: Marketing Services; Customer Care, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Its service offerings include strategic business, brand, marketing and communications planning, data strategy, audience identification and prioritization, predictive modeling, creative development, and execution across traditional and digital channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.
HARTE HANKS, INC. 
