Harte-Hanks Inc. Adds Security Surveillance Initiatives to Information Technology Tracking Service
May 30, 2012 at 09:00 am EDT
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Harte-Hanks Inc. has expanded its Ci Pipeline(R) lead generation service to include tracking of security surveillance purchasing initiatives being planned at business, government and education locations throughout the United States and Canada. Tracking includes initiatives in both hardware and software related to surveillance. Based on initial surveys recently completed by Harte-Hanks, which were drawn from a pool of one million locations across 14 vertical markets, approximately 1 in 9 businesses have either already installed or are planning a security surveillance initiative. These markets include government agencies, educational institutions, banking, wholesalers and retailers. The data collected includes initiatives at all stages of implementation, from those planning purchases within a year to those expanding existing initiative(s) across multiple locations. In addition to identifying planned technology investments, Ci Pipeline pinpoints the exact location of the initiatives as well as budget, decision-maker, and purchasing timeframe.
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through three segments: Marketing Services; Customer Care, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Its service offerings include strategic business, brand, marketing and communications planning, data strategy, audience identification and prioritization, predictive modeling, creative development, and execution across traditional and digital channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.
HARTE HANKS, INC. 
