D-MARKET Electronic Services & Trading announced the relaunch of HepsiAd, its retail media network program, as part of the Company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers. Hepsiburada, via its HepsiAd platform, plans to develop streamlined marketing strategies and consolidate strategic marketing activities comprising various channels into a single platform through approved and secure data communication channels and digital advertising technologies. HepsiAd strives to allow its partners to reach their target audience at the right time through the right channel and to increase their visibility through the use of a wide range of tools, ranging from in-platform communication to social media channels and from outdoor to thematic channels.