HiPay launches HiPay Intelligence, an innovative solution that will give merchants a 360° view of their client data. Every day merchants receive vast amounts of data related to their clients. While merchants already have several existing tools that enable them to further understand their clients' browsing behavior, payment data is still under- exploited. It is an unparalleled source of information whose analysis can lead to a better understanding of customers' purchase habits at the final step of the sale: payment. This additional data point allows merchants to refine their client acquisition tactics and improve the overall customer experience while increasing sales. To develop the product, HiPay worked with industry leading merchants, taking into account their use cases and requirements concerning payment data analysis. This led to the development of over 50 reports and dashboards adapted to data mining to better enable merchants to capitalize on new business opportunities.